I follow @strobist, @JoeMcNallyPhoto, et al., but did any of them tell me I need a hype girl? No, no they did not.

L: How does one become a hype girl for Ryan McGinley? 

LO: A Hype Girl is one who is on shoot next to the photographer talking and interacting with the models and those on set to create a relaxing and fun mood. When I hype for Ryan, I usually dance, ask questions, crack jokes, and put animals and props on naked bodies :) I was Ryan’s intern for a while, so I had experience being on shoots and hanging out with models while assisting. I also have a lot of energy and make inappropriate jokes, so I think that’s why he asked me.

From an interview with the photogrpaher Luisa Opalesky at Mossless. 

http://mosslessmagazine.com/post/3429836849/luisa-opalesky